The OneStone Blog
There's a reason why Amazon reports more on month over month. The historical calendar of retail sales, for a long time, was cyclical and the past two years have been so erratic, you don’t want be too bogged down trying to explain your numbers. Focus on your year-end number. Ask “are we still growing in the way that we wanted to?” Be agile because there are a lot of adjustments that may need to be made - you may need to pull forward sales into October instead of having them hit in November or we may shift Prime Day or we may shift deals.…
While every step in the customer’s journey is important, the product page is the one place where the customer needs to make an important decision. Your product detail page (PDP) is your quick impression to sell the customer in under 10 seconds.…
Amazon is taking a page from social networks, like TikTok and Instagram, and moving toward lifestyle imagery with its beta version of Posts - and it's free to use.…
The partner network allows OneStone to move faster and ensure we are ahead of the curve by further developing our capabilities and engaging more deeply with Amazon Advertising.…
"We don't just spend their money because we can," says Marketing Lead, Cole Walker, "If something is too expensive for our clients our first reaction isn't 'give us more money'. It's 'let's find a new area to get ahead in - a new keyword or category." Brands need to find their hero keywords and make sure they have access and transparency to all data.…
Has your team experienced rich media (videos, 360 images, enhanced content) not sticking on Walmart-dot-com? Word is, that’s likely to continue over the next four months – at least – due to Walmart’s site upgrade. Regardless of whether you use a CCP or tackle Item 360 on your own, you’re bound to run into the same brick wall. So now what? I think it’s time to go back to the basics in these four ways:…
So traffic is up to your product pages - congrats! However, conversion is still lower than you would like. While every step in the customer's journey is important, the product page is the one place where the customer needs to make an important decision. Heather Paul, Content Director at OneStone, answers the question nearly every day: "How do we make our pages convert better?" Heather says to make your pages convert better you need to focus on one word: Trust.…
Amazon brand stores are ideal for brands needing a unique way to engage customers and provide them with a custom online shopping experience. Looking for inspiration for your Amazon Store? We have 3 examples of brands that engage and inspire:…
OneStone has helped many brands overcome the challenge of data chaos. Having navigated the struggles of decentralized content, we've found a feasible solution: Plytix, a central place to store aggregated, optimized content for multiple channels.…
Amazon’s big two-day sale event starts soon. Get prepped with our expert advice!…
In the early days of ecommerce, sponsored advertising was an afterthought in retail media. Search algorithms were driven heavily by SEO, inventory, or custom curation from the retailer. Fast forward to today, more and more sponsored units appear on a retailer’s site. It is truly a pay-to-play platform. We are at a point were nearly above the fold is a sponsored unit. In fact, a recent report from Profitero shows that private label brands have increasingly taken up space on the first page and top five slots in search results.…
OneStone recently announced our partnership with Analytic Index to help brand manufacturers profitably drive category dominance in the market for Amazon & Walmart.com. Analytic Index gives deep dive access into both retailers with abilities to split intelligence by brand, category, keyword, & item. While studying platform and scrape data is nothing new to us, expanding into the macro category landscape is the next step in capitalizing new ecommerce opportunities. The category data landscape is tumultuous, with many promising a comprehensive view, but confining users to predefined categories and measures used namely for historic tracking. …
In the early days of online shopping, consumers had a low trust for buying products online rather than in store. Content was focused more towards the algorithm/SEO than the actual shopper. As a result, detail pages were constructed in ways that were often complex and unhelpful in the consumer purchase experience.…
There's an abundance of technology and processes out there to help you with your tactics in ecommerce, but a solid strategy is what will get you to your destination. This can only be achieved by a team with a deep understanding of your business and the dedication to work relentlessly to achieve your goals. Many articles often mistake strategy for tactics, but let's be clear - there are quite a few differences between strategy and tactics.…
We are seeing an unprecedented level of sales start digitally on .coms or apps, and we must make sure we are creating visibility across your digital shelf. The OneStone marketing team has quietly built a multi-retailer model to ensure we create profitable visibility when a consumer searches for your item, your brand, or within your category. If you are not paying to show up, your competition is.…
Let's be real, ecommerce is a lot of work. It can seem like once you've crossed something off your to-do list, 2 more are added. The bad? The rules are always changing. The good? The rules are always changing. This means the rules that the big companies play with don't necessarily mean the small ones can't compete.…
It's all too easy to approach your marketing strategy by thinking about each retailer and asking "What is our Amazon strategy? What is our Walmart strategy?" This is how we've been wired to look at our business for decades, but as the lines blur between when and where consumers can shop, so must our approach. …
A challenged world is an alert world. Individually, we're all responsible for our own thoughts and actions - all day, every day. We can choose to challenge and call out gender bias and inequity. We can choose to seek out and celebrate women's achievements. Collectively, we can all help create an inclusive world. From challenge comes change, so let's all #ChooseToChallenge.…
On March 1, 2021, Walmart Connect will introduce Online Pickup & Delivery (OPD) self-serve for all advertisers through its existing Walmart Performance Ads tool. The change is a part of Walmart’s continually developing omnichannel strategy and enables advertisers with smaller budgets to more fully utilize the company’s advertising ecosystem.…
"We've always done it that way!" We talk a lot about the day-to-day execution, but what is behind action? It's the firmly held beliefs about your business. Jacob Snelson, Anna Bever, Cole Walker, and Kade Scott from our Marketing team shared these 3 common harmful beliefs that often hold back businesses from growth in ecommerce:…
OneStone uses a system called EOS (Entrepreneurial Operating System) as our operating framework. One of the first steps we took when implementing EOS was to define our Core Focus. We worked to answer the huge question, “Why do we exist?” and landed on a simple phrase that holds, for us, massive depth. …
Walmart rebranded its media network from Walmart Media Group to Walmart Connect, part of a larger overhaul the retailer is enacting as it looks to scale the offering into a top-10 advertising platform.…
Ecommerce has a language of its own and unlike brick and mortar stores, there are 3 different types of relationships brands can have with the retailer marketplace. Here's a simple 101 of when you hear 1P, 2P, and 3P.…
It's been impressive to see brands on TV and social media pivot to incorporate COVID-19 into their story. From the obvious Lysol wipes to Uber Eats to Peloton many brands have evolved their messaging to one that brings value into our changed daily routines. Our recommendation for brands it to be aware how your brand falls into today’s world that we’re living in and adjust your content on your product detail page.…
Jimmy Barber, VP of Client Management, reflects on the traits that are necessary to make teams work and why you need both – especially in ecommerce.…
What’s a beautiful product page or a killer ad campaign without product to ship?…
Today, I’m extremely proud to recognize the work our team has done in communicating a clear message of what OneStone offers through our new website design.…
Welcome to the OneStone team, Claire Trellis! Joining us from the ecommerce team at Walmart…
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