Our Company

Dedicated and hard-working ecommerce experts always on your side

Get to know the OneStone difference. OneStone started as a very specific ecommerce solution and has grown into an agile, innovative, industry leader. Each person we’ve added to the team has moved us forward. We care deeply about our team, about our clients, and especially about the work we do. We love working hard together to deliver incredible results.

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Rooted in Retail

Our Story

Rooted in retail, built for ecommerce.

Our name comes from the story of David and Goliath. Facing industry Goliaths, our services are the one stone that David brands need to take down the giant of ecommerce and help those businesses thrive.

We were founded by a group with deep CPG experience and a passion for finding custom, creative solutions in the ever changing ecommerce landscape. By providing broad services across retail platforms with a one-stop-shop mentality and multiple areas of expertise, we believed that we could grow manufacturers’ ecommerce businesses in a unique way. We have one team managing each client’s business across all platforms – including the true goliaths of Amazon and Walmart – taking advantage of the differences in each platform and the cohesiveness of a shared strategy.

We’ve grown from a small group that covered everything to a larger group that is filled with functional experts. We love working together and prize our relationships with each other and our clients as the best part of what we do. We get great joy out of being in the trenches together. Ecomm is hard, our work is intense, but doing it together makes it well worth it.

From,
Bill Waitsman, CEO/Founder

team member
Bill Waitsman
CEO/Founder

Three most important functions:

1. Client Relationships

2. Company Growth & Strategy

3. All Top-Level Decisions

Three words my teammates use to describe me:

Generous, Competitive, Sincere

Why I love working at OneStone:

Everyone shares the same passion to win and work together. It makes OneStone a fun place to go to work everyday and it drives our clients to ask us to be a part of their work family. In the end, I don’t simply work at OneStone; thanks to real partnerships, I get to work for a bunch of really cool companies. We call them clients.

Superpower:

Creating a vision and helping others to see it and work together to achieve it.

team member
Richard Cole
COO

Three most important functions:

1. Create cohesion across the organization

2. Keep the culture strong

3. Ensure efficiency and effectiveness in our operation

Three words my teammates use to describe me:

Caring, Insightful, Hard Working

Why I love working at OneStone:

It’s a privilege to work with people who balance the intensity of giving their all to a client or project and the joy of building great relationships through the process. Everyday requires my best.

Superpower:

Listening and facilitating

team member
Kevin Spight
VP of Business Development

Three most important functions:

1. Connect with Potential Partners

2. Share the Unique OneStone Story

3. Amplify the Team

Three words my teammates use to describe me:

Compassionate, Adventurous, Enthusiastic

Why I love working at OneStone:

I love being a part of a team that cares, hustles, and does whatever it takes for their clients and each other.

Superpower:

Positive Agent of Change

team member
Jacob Snelson
Vice President of Marketing

Three most important functions:

1. Lead and design marketing strategies across all retailers

2. Develop and deploy a team of world class ad buyers

3. Build the OneStone Brand

Three words my teammates use to describe me:

Adaptable, Unassuming, Energetic

Why I love working at OneStone:

OneStone is a true service company. Our clients are our friends, and great business starts with relationships. The clients are the experts of their brands, we are the experts of ecommerce, and it takes a true partnership of both to succeed online with no one being more important than the other.

Superpower:

To discern the clients needs and build custom advertising strategies to increase visibility and profitability of products.

team member
Emmy Evans
Controller & HR

Three most important functions:

1. Forecasting

2. AP/ AR

3. Health of our Team

Three words my teammates use to describe me:

Considerate, Wise, Diligent

Why I love working at OneStone:

I adore our team. Our people galvanize a culture of curiosity, trust, laughter, speed and innovation. This backdrop allows us to better serve our clients, our community and each other.

Superpower:

My Memory: I can remember important things and experiences about our team, and this helps me create a culture where people feel cared for and valued.

team member
Jimmy Barber
Vice President of Client Management

Three most important functions:

1. Helping brands adapt to ecommerce

2. Translate ecommerce to everyday brand management

3.

Three words my teammates use to describe me:

Innovative, Clever, Decisive

Why I love working at OneStone:

Brand owners love their brands, and ecommerce arguably has the largest ‘footprint’ of any marketplace – anyone, at any point in time
can discover and shop your product – helping owners tell their stories to so many more people is what fuels my passion for OS.

Superpower:

Perspective and logic - connecting how A relates to B, that then influences C, which then disrupts D, and opens opportunity E.

team member
Claire Trellis
Senior Ecommerce Manager

Three most important functions:

1. Developing comprehensive strategies to grow sales and increase market share

2. Staying curious and continually learning about the evolving retail world

3. Building processes to keep clients continually informed

Three words my teammates use to describe me:

Supportive, thoughtful, honest

Why I love working at OneStone:

The people – from the team, to our clients, I spend so much of my day smiling. It’s incredible to be part of something where everyone challenges and pushes each other to reach our collective goals.

Superpower:

Putting others first

team member
Scott Sinclair
Director of Ecommerce

Three most important functions:

1. Act as ‘Director of Ecom’ for some of OS’s biggest CPG clients

2. Support the business development process as subject matter expert

3. Resident comedian for the OneStone Denver office

Three words my teammates use to describe me:

Professional, Quick-Witted & Occasionally Salty

Why I love working at OneStone:

I love being a part of a team that cares, hustles, and does whatever it takes for their clients and each other.I love supporting dynamic brands with solving the ecomm channel & driving growth and market share.

Superpower:

Read minds!

team member
Emery Steinweg
Sr Ecommerce Lead

Three most important functions:

1. Being the eyes and ears in the market

2. Moving fast when there are changes

3. Successful product launches

Three words my teammates use to describe me:

Willing, Enthusiastic, Driven

Why I love working at OneStone:

OneStone is a special place – I love being able to support our clients in such an exciting yet turbulent space. If you aren’t winning in ecommerce, you are losing. Leading clients to win motivates me everyday!

Superpower:

Listening - This is important especially in client work & in the ecommerce space. Knowing your clients’ goals allows you to be strategic with the changes in the market.

team member
Matt Buercklin
Ecommerce Lead

Three most important functions:

1. Lay a strong foundation for a successful ecommerce strategy

2. Deliver insightful feedback that grows your brand

3. Increase client POS with data driven insights

Three words my teammates use to describe me:

Curious, Attentive and Genuine

Why I love working at OneStone:

Everyone here is equally driven to deliver results that benefit our clients and the customer.

Superpower:

Innovative: always trying to find a unique approach to grow client business

team member
Patrick Grace
Vice President of Client Development

Three most important functions:

1. Turning clients’ complex problems into powerful strategy

2. Providing the experience and manpower to execute the plan

3. Adjusting to changing needs and an evolving marketplace

Three words my teammates use to describe me:

Honest, Cheerful, Thougthful

Why I love working at OneStone:

OneStone is an amazing place to work because I get to help really cool brands solve complex challenges in a way that truly impacts their business.

Superpower:

Channel strategy across ecommerce

team member
Jake Sizelove
Director of Ecommerce Operations

Three most important functions:

1. Content Strategy

2. Management of Operations Team Workflow

3. Platform-Specific Knowledge and Best Practices

Three words my teammates use to describe me:

Humble, Diligent, Likeable

Why I love working at OneStone:

The most rewarding part of my job is helping our clients effectively “win the sale” on every platform. This requires a strategic understanding of a client’s products combined with a deep understanding of the opportunities on each retailer platform.

Superpower:

Encouragement - I manage a team of highly motivated and remarkably smart people. I make it a goal to enthuse their work with grace and confidence.

team member
Heather Paul
Content Manager

Three most important functions:

1. Understanding each client’s product, voice and mission

2. Translating key information into engaging, consumer-friendly copy

3. Optimizing content for search on each selling platform

Three words my teammates use to describe me:

Intuitive, Natural, Peaceful

Why I love working at OneStone:

I love connecting to each brand and understanding the heart behind the product. The greatest reward is moving our client’s products up in rank while adequately representing their voice.

Superpower:

Click bait - composing intelligently written content that motivates the buy.

team member
Sam Borgstadt
Director of Ecommerce

Three most important functions:

1. Grow your business

2. Help you sleep at night

3. Know and love your products

Three words my teammates use to describe me:

Witty (affectionately), Warm, Curious

Why I love working at OneStone:

There’s nothing like the feeling of hard work, intelligent strategy and great relationships – across both our teams – coming together to send your ecommerce sales through the roof.

Superpower:

Mixology

team member
Anna Bever
Marketing Lead

Three most important functions:

1. Know client’s goals and provide personalized, effective ad strategies

2. Build/optimize traditional campaigns while constantly looking for new tactics

3. Partner with other OneStone functions to provide client with synergies & cohesiveness

Three words my teammates use to describe me:

Witty, Attentive, Smart

Why I love working at OneStone:

Variety is the spice of life! Every client’s business is different and there is not a one-size-fits all approach. We don’t go on auto-pilot here.

Superpower:

Communication. Doesn’t tip-toe. Leaves conversations with alignment and clarity.

team member
Riley Beirise
Director of Insights and Continuous Improvement

Three most important functions:

1. OneStone Dashboarding & BI

2. Tool Creation

3. Continuous Process Improvement

Three words my teammates use to describe me:

Inventive, Funny, Kind

Why I love working at OneStone:

I love getting the chance to take copious amounts of data and build stories for our clients. We have a fantastic group of clients and employees that are insatiable learners, so the bounds are endless. With no red tape & a creative culture, what we do everyday couldn’t be more energizing.

Superpower:

Can choose a good watermelon at the store 50% of the time.

team member
Kelly Branca
Ecommerce Project Manager

Three most important functions:

1. Guide new clients through onboarding and content optimization phase

2. Provide administrative support when needed

3. Ensure everyone on our team has what they need to perform at their best

Three words my teammates use to describe me:

Humble, Honest, Curious

Why I love working at OneStone:

This is a special team with extremely intelligent and likeable people working hard together. We consider our clients to be part of that team, and their goals and happiness are just as important as our own.

Superpower:

Execution: I can get a lot done in a short amount of time and I rarely get stuck at “go”.

team member
Taylor Martin
Ecommerce Manager

Three most important functions:

1. Intentionally and attentively serve our clients

2. Develop client-specific business plans

3. Strategic guidance for clients navigating the ecommerce world

Three words my teammates use to describe me:

Kind, Earnest, Industrious

Why I love working at OneStone:

I am an absolute extrovert, so building relationships and collaborating with clients on a daily basis fuels me on so many levels. Being able to care for and help bring to life the vision that clients have for their business is so exciting, and OneStone provides the most nurturing environment for that which makes all the difference.

Superpower:

Adaptability: I learn quickly and am able to take appropriate action without oversight or prompting. I feel at ease around new people and quickly fit in.

team member
Ella Ruth Hill
Content Analyst - Written Content

Three most important functions:

1. Copy Writing

2. Editing

3. Keyword Optimization Research

Three words my teammates use to describe me:

Amiable, Steady, Smart

Why I love working at OneStone:

I love helping clients tell a story with their product. Not to mention – I get to work with a team who values each other as much as we value our clients!

Superpower:

Catching grammar errors in novels...the ultimate game of Where’s Waldo.

team member
Cole Walker
Marketing Lead

Three most important functions:

1. Identify advertising opportunities across many platforms

2. Build successful data-supported strategies

3. Optimize keywords to both protect clients’ brands and stimulate category growth

Three words my teammates use to describe me:

Gregarious, Confident, Loyal

Why I love working at OneStone:

I value getting to work as a team with the client to develop goals and strategy together. I love that I can bring my expertise in advertising and the client can bring their expertise in their brand to develop a killer go forward plan.

Superpower:

Cohesiveness - Using high level strategy and detailed analysis to accomplish clients’ advertising objectives.

team member
Nick Taulbee
Load Item Information Manager

Three most important functions:

1. Client Onboarding

2. Product Information Management & Product Launch

3. Database Management

Three words my teammates use to describe me:

Resourceful, Friendly, Diligent

Why I love working at OneStone:

The excitement that comes with keeping up with an ever-changing and complex territory in ecommerce and omnichannel retail.

Superpower:

King of Accuracy

team member
Merrisa Purnomo
Order Management and Margin Protection Manager

Three most important functions:

1. Dispute Management

2. Compliance

3. Order Management

Three words my teammates use to describe me:

Persistent, Helpful, Thoughtful

Why I love working at OneStone:

I focus on progress. It is extremely rewarding to me to be able to identify an issue, root cause it, then offer a solution in the form of process improvement.

Superpower:

I have the answer to every “why do I incur this chargeback?” question.

team member
Jessie Merriman
Photography and Digital Media Analyst

Three most important functions:

1. Digital Asset Strategy

2. Product Photography & Graphic Design

3. Enhanced Content Development

Three words my teammates use to describe me:

Artistic, Emphathetic, Perfectionsist

Why I love working at OneStone:

I love the challenge of finding new creative ways to make products really shine online. It’s so fulfilling to see how happy clients are after seeing their new listings!

Superpower:

Making things look good! Whether using good lighting, the perfect location, or Photoshop, I can make anything look like a million bucks.

team member
Kade Scott
Marketing Analyst

Three most important functions:

1. Building advertising campaigns that yield the best return on investment

2. Creating an informed strategy to boost a client’s organic business growth

3. Unlocking key analytic insights to increase sales and conversion

Three words my teammates use to describe me:

Eager, Intentional, Excitable

Why I love working at OneStone:

Getting to reach a client’s goals while growing relationally makes for quality partnerships that last.

Superpower:

Communication - efficient and effective.

team member
Malorie Pittman
Item Information Analyst

Three most important functions:

1. PIM/Data management! - Validating that we have accurate, up to date item information that is not only consistent across retail platforms, but also continuously enriched with the everchanging Omni attribute requirements!

2. Work flow/Process Optimization Master – Ensuring we have a seamless handoff of product information to enrich our clients ecommerce catalogs across all platforms! Im always on board to work out any kinks & ensure operations processes are optimized, allowing others to focus on continually building out their personal areas of expertise.

3. The office plant Guru! 100% available to help with any plant related question. (warning: May occasionally nerd out on random Botanical/Horticulture tips & tricks.)

Three words my teammates use to describe me:

Calm, Cool, & Collected (at least 90% of the time)

Why I love working at OneStone:

Working with such innovative, intelligent, cross-functional team members! I love that we are all working towards the same goal- to help our clients succeed in the Omni/Ecommerce Retail industry. I truly feel like I’m set up for success as an associate, not only because we are working with leading PIM systems, but because our company combines & manages so many aspects of Product management into one seamless work flow. OneStone is ahead of the curve & still continues to invest in the company’s development & growth. Im thankful to have the chance to contribute!

Superpower:

Limitless patience and an unnerving ability to stay calm, which happens to really come in handy when working with multiple sources of data & excel spreadsheets (haha)

team member
Jack Porter
Insights Analyst

Three most important functions:

1. Dispute Management

2. Compliance

3. Purchase Order Management

Three words my teammates use to describe me:

Reliable, Hardworking, Easygoing

Why I love working at OneStone:

I love the opportunity to use my talents and skills to dig into complex problems alongside an amazing team who is dedicated to serving our clients well.

Superpower:

Focusing on the problem at hand! I can dig deep and investigate to find the true issue, and work towards a solution without getting distracted and going on a tangent.

team member
Sam Todd
Data and Item Information Analyst

Three most important functions:

1. Organizing and executing load tasks

2. Getting new items onto site

3. Auditing item information

Three words my teammates use to describe me:

Sincere, Even-Tempered, Friendly

Why I love working at OneStone:

The challenge of learning all the intricacies and keeping up with the constant changes occuring on the platforms.

Superpower:

Having comprehensive platform knowledge that allows me to assist the team.

team member
Austen Dalquist
Ecomm Support
team member
Chase Arnold
Marketing Analytics Intern
team member
Ashley Oliver
Marketing Analytics Intern
team member
Vivian Floyd
Photography and Digital Media Intern
team member
Keaton Dalquist
Insights Analyst
team member
Skyler McKibbon
Margin Protection Intern

We’re ready to make ecommerce your competitive advantage

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