Our Company

Dedicated and hard-working ecommerce experts always on your side

Get to know the OneStone difference. OneStone started as a very specific ecommerce solution and has grown into an agile, innovative, industry leader. Each person we’ve added to the team has moved us forward. We care deeply about our team, about our clients, and especially about the work we do. We love working hard together to deliver incredible results.

Relationships
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Ownership
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Teamwork
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Transparency
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team member
Bill Waitsman
CEO/Founder

Three most important functions:

1. Client Relationships

2. Company Growth & Strategy

3. All Top-Level Decisions

Three words my teammates use to describe me:

Generous, Competitive, Sincere

Why I love working at OneStone:

Everyone shares the same passion to win and work together. It makes OneStone a fun place to go to work everyday and it drives our clients to ask us to be a part of their work family. In the end, I don’t simply work at OneStone; thanks to real partnerships, I get to work for a bunch of really cool companies. We call them clients.

Superpower:

Creating a vision and helping others to see it and work together to achieve it.

team member
Jacob Snelson
VP of Brand and Marketing Strategy

Three most important functions:

1. Lead and design marketing strategies across all retailers

2. Develop and deploy a team of world class ad buyers, content writers, and digital media specialists

3. Make the OneStone name known

Three words my teammates use to describe me:

Adaptable, Unassuming, Energetic

Why I love working at OneStone:

OneStone is a true service company. Our clients are our friends, and great business starts with relationships. The clients are the experts of their brands, we are the experts of ecommerce, and it takes a true partnership of both to succeed online with no one being more important than the other.

Superpower:

To discern the clients needs and build custom advertising strategies to increase visibility and profitability of products.

team member
Emmy Evans
Director of HR & Controller

Three most important functions:

1. Forecasting

2. AP/ AR

3. Health of our Team

Three words my teammates use to describe me:

Considerate, Wise, Diligent

Why I love working at OneStone:

I adore our team. Our people galvanize a culture of curiosity, trust, laughter, speed and innovation. This backdrop allows us to better serve our clients, our community and each other.

Superpower:

My Memory: I can remember important things and experiences about our team, and this helps me create a culture where people feel cared for and valued.

team member
Jimmy Barber
VP of Growth and Innovation

Three most important functions:

1. Helping brands adapt to ecommerce

2. Translate ecommerce to everyday brand management

3.

Three words my teammates use to describe me:

Innovative, Clever, Decisive

Why I love working at OneStone:

Brand owners love their brands, and ecommerce arguably has the largest ‘footprint’ of any marketplace – anyone, at any point in time
can discover and shop your product – helping owners tell their stories to so many more people is what fuels my passion for OS.

Superpower:

Perspective and logic - connecting how A relates to B, that then influences C, which then disrupts D, and opens opportunity E.

team member
Claire Trellis
Sr. Director of Ecommerce

Three most important functions:

1. Developing comprehensive strategies to grow sales and increase market share

2. Staying curious and continually learning about the evolving retail world

3. Building processes to keep clients continually informed

Three words my teammates use to describe me:

Supportive, thoughtful, honest

Why I love working at OneStone:

The people – from the team, to our clients, I spend so much of my day smiling. It’s incredible to be part of something where everyone challenges and pushes each other to reach our collective goals.

Superpower:

Putting others first

team member
Scott Sinclair
VP of Strategic Partnerships

Three most important functions:

1. Act as ‘Director of Ecom’ for some of OS’s biggest CPG clients

2. Support the business development process as subject matter expert

3. Resident comedian for the OneStone Denver office

Three words my teammates use to describe me:

Professional, Quick-Witted & Occasionally Salty

Why I love working at OneStone:

I love being a part of a team that cares, hustles, and does whatever it takes for their clients and each other.I love supporting dynamic brands with solving the ecomm channel & driving growth and market share.

Superpower:

Read minds!

team member
Patrick Grace
VP of Client Management and Operations

Three most important functions:

1. Turning clients’ complex problems into powerful strategy

2. Providing the experience and manpower to execute the plan

3. Adjusting to changing needs and an evolving marketplace

Three words my teammates use to describe me:

Honest, Cheerful, Thougthful

Why I love working at OneStone:

OneStone is an amazing place to work because I get to help really cool brands solve complex challenges in a way that truly impacts their business.

Superpower:

Channel strategy across ecommerce

team member
Heather Paul
Sr. Director of Content

Three most important functions:

1. Understanding each client’s product, voice and mission

2. Translating key information into engaging, consumer-friendly copy

3. Optimizing content for search on each selling platform

Three words my teammates use to describe me:

Intuitive, Natural, Peaceful

Why I love working at OneStone:

I love connecting to each brand and understanding the heart behind the product. The greatest reward is moving our client’s products up in rank while adequately representing their voice.

Superpower:

Click bait - composing intelligently written content that motivates the buy.

team member
Sam Borgstadt
VP of Digital Business Strategy & Consulting

Three most important functions:

1. Grow your business

2. Help you sleep at night

3. Know and love your products

Three words my teammates use to describe me:

Witty (affectionately), Warm, Curious

Why I love working at OneStone:

There’s nothing like the feeling of hard work, intelligent strategy and great relationships – across both our teams – coming together to send your ecommerce sales through the roof.

Superpower:

Mixology

team member
Anna Bever
Sr. Director of Advertising

Three most important functions:

1. Know client’s goals and provide personalized, effective ad strategies

2. Build/optimize traditional campaigns while constantly looking for new tactics

3. Partner with other OneStone functions to provide client with synergies & cohesiveness

Three words my teammates use to describe me:

Witty, Attentive, Smart

Why I love working at OneStone:

Variety is the spice of life! Every client’s business is different and there is not a one-size-fits all approach. We don’t go on auto-pilot here.

Superpower:

Communication. Doesn’t tip-toe. Leaves conversations with alignment and clarity.

team member
Riley Beirise
Director of Insights

Three most important functions:

1. OneStone Dashboarding & BI

2. Tool Creation

3. Continuous Process Improvement

Three words my teammates use to describe me:

Inventive, Funny, Kind

Why I love working at OneStone:

I love getting the chance to take copious amounts of data and build stories for our clients. We have a fantastic group of clients and employees that are insatiable learners, so the bounds are endless. With no red tape & a creative culture, what we do everyday couldn’t be more energizing.

Superpower:

Can choose a good watermelon at the store 50% of the time.

team member
Kelly Branca
Chief of Staff

Three most important functions:

1. Guide new clients through onboarding and content optimization phase

2. Provide administrative support when needed

3. Ensure everyone on our team has what they need to perform at their best

Three words my teammates use to describe me:

Humble, Honest, Curious

Why I love working at OneStone:

This is a special team with extremely intelligent and likeable people working hard together. We consider our clients to be part of that team, and their goals and happiness are just as important as our own.

Superpower:

Execution: I can get a lot done in a short amount of time and I rarely get stuck at “go”.

team member
Taylor Martin
Sr. Operations Lead

Three most important functions:

1. Intentionally and attentively serve our clients

2. Develop client-specific business plans

3. Strategic guidance for clients navigating the ecommerce world

Three words my teammates use to describe me:

Kind, Earnest, Industrious

Why I love working at OneStone:

I am an absolute extrovert, so building relationships and collaborating with clients on a daily basis fuels me on so many levels. Being able to care for and help bring to life the vision that clients have for their business is so exciting, and OneStone provides the most nurturing environment for that which makes all the difference.

Superpower:

Adaptability: I learn quickly and am able to take appropriate action without oversight or prompting. I feel at ease around new people and quickly fit in.

team member
Ella Ruth Hill
Sr. Written Content Lead

Three most important functions:

1. Copy Writing

2. Editing

3. Keyword Optimization Research

Three words my teammates use to describe me:

Amiable, Steady, Smart

Why I love working at OneStone:

I love helping clients tell a story with their product. Not to mention – I get to work with a team who values each other as much as we value our clients!

Superpower:

Catching grammar errors in novels...the ultimate game of Where’s Waldo.

team member
Cole Walker
Sr. Advertising Lead

Three most important functions:

1. Identify advertising opportunities across many platforms

2. Build successful data-supported strategies

3. Optimize keywords to both protect clients’ brands and stimulate category growth

Three words my teammates use to describe me:

Gregarious, Confident, Loyal

Why I love working at OneStone:

I value getting to work as a team with the client to develop goals and strategy together. I love that I can bring my expertise in advertising and the client can bring their expertise in their brand to develop a killer go forward plan.

Superpower:

Cohesiveness - Using high level strategy and detailed analysis to accomplish clients’ advertising objectives.

team member
Megan Petermann
Sr. Director of Ecommerce

Three most important functions:

1. Driving strategy to grow our client’s eCommerce sales and market share

2. Bringing processes to streamline growth and strategic execution

3. Providing retail expertise and staying curious in an everchanging retail environment

Three words my teammates use to describe me:

Dependable, Creative, Problem solver

Why I love working at OneStone:

Helping our clients build successful ecommerce brands is exciting and rewarding. Plus, I get to satisfy my curiosity through constant learnings from the evolving ecommerce world and from my outstanding teammates, who are truly ecommerce experts.

Superpower:

Building relationships and getting results.

team member
Nick Taulbee
Director of Operations

Three most important functions:

1. Client Onboarding

2. Product Information Management & Product Launch

3. Database Management

Three words my teammates use to describe me:

Resourceful, Friendly, Diligent

Why I love working at OneStone:

The excitement that comes with keeping up with an ever-changing and complex territory in ecommerce and omnichannel retail.

Superpower:

King of Accuracy

team member
Merrisa Purnomo
Director of Operations

Three most important functions:

1. Dispute Management

2. Compliance

3. Order Management

Three words my teammates use to describe me:

Persistent, Helpful, Thoughtful

Why I love working at OneStone:

I focus on progress. It is extremely rewarding to me to be able to identify an issue, root cause it, then offer a solution in the form of process improvement.

Superpower:

I have the answer to every “why do I incur this chargeback?” question.

team member
Malorie Pittman
Sr. Operations Lead

Three most important functions:

1. PIM/Data management! - Validating that we have accurate, up to date item information that is not only consistent across retail platforms, but also continuously enriched with the everchanging Omni attribute requirements!

2. Work flow/Process Optimization Master – Ensuring we have a seamless handoff of product information to enrich our clients ecommerce catalogs across all platforms! Im always on board to work out any kinks & ensure operations processes are optimized, allowing others to focus on continually building out their personal areas of expertise.

3. The office plant Guru! 100% available to help with any plant related question. (warning: May occasionally nerd out on random Botanical/Horticulture tips & tricks.)

Three words my teammates use to describe me:

Calm, Cool, & Collected (at least 90% of the time)

Why I love working at OneStone:

Working with such innovative, intelligent, cross-functional team members! I love that we are all working towards the same goal- to help our clients succeed in the Omni/Ecommerce Retail industry. I truly feel like I’m set up for success as an associate, not only because we are working with leading PIM systems, but because our company combines & manages so many aspects of Product management into one seamless work flow. OneStone is ahead of the curve & still continues to invest in the company’s development & growth. Im thankful to have the chance to contribute!

Superpower:

Limitless patience and an unnerving ability to stay calm, which happens to really come in handy when working with multiple sources of data & excel spreadsheets (haha)

team member
Ainan Chowdhury
Sr. Ecommerce Manager

Three most important functions:

1. Developing and executing data driven strategies to help grow businesses across any industry

2. Becoming the expert of an industry or category

3. Building processes to contribute to continuous process improvement

Three words my teammates use to describe me:

Agile, Driven, Kind

Why I love working at OneStone:

I genuinely love helping our clients and brands achieve their goals while providing an enjoyable experience. Everyone is uniquely driven and genuinely celebrates the success of our clients and each other. It truly is a special place and I’m glad to be a part of it.

Superpower:

Listening & Empathizing

team member
Jack Porter
Business Analytics Lead

Three most important functions:

1. Dispute Management

2. Compliance

3. Purchase Order Management

Three words my teammates use to describe me:

Reliable, Hardworking, Easygoing

Why I love working at OneStone:

I love the opportunity to use my talents and skills to dig into complex problems alongside an amazing team who is dedicated to serving our clients well.

Superpower:

Focusing on the problem at hand! I can dig deep and investigate to find the true issue, and work towards a solution without getting distracted and going on a tangent.

team member
Austen Dalquist
Operations Lead

Three most important functions:

1. Sam Borgstadt's right-hand man

2. Load team member and virtual assistant overseer

3. Intern Meeting Lead

Three words my teammates use to describe me:

Reliable, Responsive, Willing

Why I love working at OneStone:

The people make this company a true unicorn in the ecommerce world. The intelligence, diligence, and outright hunger of my fellow OneStoners is inspiring! I definitely have to be on my A game in order to match the intensity that we collectively bring to the ecommerce space. Furthermore, the humble approach and relational aspects of this company make it way more than a “clock-in, clock-out” job. My coworkers are also people that I want to surround myself with on nights and weekends also, true rockstars!

Superpower:

Organization: I write everything down and do my best to capture every fish going down the stream. (Understanding every email in my inbox). I love checking things off the list and executing tasks down to the smallest detail!

team member
Chase Arnold
Sr. Advertising Lead

Three most important functions:

1. Optimize bids and daily budgets to yield a strong return on investment

2. Conduct keyword research that leads to smarter, more efficient accounts

3. Focus on building qualitative ads and not quantitative ads

Three words my teammates use to describe me:

Relational, Resourceful, Inquisitive

Why I love working at OneStone:

OneStone builds relationships before anything else. There is nothing “transactional” about any of the work done here. We want to know our client’s needs and goals before conducting business. These types of relationships are the same internally.

Superpower:

Storytelling. It’s important to read between the lines when analyzing anything. Data is powerful, but a compelling story that backs it up is even better.

team member
Taryn Lininger
Advertising Lead

Three most important functions:

1. Develop advertising strategy and build campaigns across a variety of social and retail platforms.

2. Optimize campaigns to yield the best results for the client’s goals.

3. Discover actionable insights to better advertising strategy and performance.

Three words my teammates use to describe me:

Driven, Attentive, Loyal

Why I love working at OneStone:

Ability to serve a variety of clients and balance the art and science of marketing. I value the relationship driven culture at OneStone and the opportunity to work with intentional & intelligent people every day.

Superpower:

Trust – The ability to trust myself coupled with the trust that I have in my team is what allows me to learn and grow day in and day out.

team member
Tera Woodhouse
Office Facilitator

Three most important functions:

1. Support the team in the best way I can so we can over deliver on our customer's expectations

2. Maintain a pleasant and productive office environment (which includes trying to keep the plants alive)!

3. Provide administrative support

Three words my teammates use to describe me:

Approachable, Loyal, Considerate

Why I love working at OneStone:

The company culture is evident on your day one. People are inclusive and welcoming and ready to help you be successful. The company is growing and innovative allowing opportunities to learn and grow all while having some fun along the way.

Superpower:

Selfnessness - and killing flies with a flyswatter

team member
Andrew Newell
Ecommerce Manager

Three most important functions:

1. Everyday client support, keeping eyes on their brand performance

2. Supporting PIC clients operationally

3. Serving client-specific business plans and goals

Three words my teammates use to describe me:

Curious, strategic, collaborative

Why I love working at OneStone:

Nothing brings me more joy than seeing others succeed, reach their goals, and fulfill their vision. Being able to help clients achieve success, alongside an amazing team, is about as good as it gets. OneStone has cultivated a great environment for teams to get results in the fast-paced world of ecommerce, which makes hard work fun.

Superpower:

Getting stuff done. I feel comfortable tackling a problem that no one knows the answer to

team member
Alec Taylor
Sr. Written Content Analyst

Three most important functions:

1. Editing

2. Copywriting

3. Keyword Research and SEO

Three words my teammates use to describe me:

Reliable, Smart, Creative

Why I love working at OneStone:

It’s fun getting to write for all kinds of different clients who have different tones and ways of talking about their brand and products. It really lets me stretch my creative muscles and there’s nothing quite like the fulfillment of polishing a piece of writing up and getting it just right.

Superpower:

Speed reading. When a book manages to draw me in, I can blow through it in no time.

team member
Taylor Ferbrache
Operations Manager

Three most important functions:

1. Tackle Item Suppression

2. Driving Operational Excellence

3. Project Manage Operation Throughout

Three words my teammates use to describe me:

Eager, Friendly, Thorough

Why I love working at OneStone:

I love getting to work through challenges and best practices with a portfolio of clients. Having supportive team members who care about you and the work you do, makes for an incredible work life.

Superpower:

Follow up queen, you will not have to ask me anything twice.

team member
Vivian Floyd
Sr. Graphic Design Analyst

Three most important functions:

1. Graphic Design and Creation

2. Digital Asset Editing

3. Enhanced Content

Three words my teammates use to describe me:

Intentional, Creative, Helpful

Why I love working at OneStone:

I get to support OneStone’s mission by filling a unique and important role within the team. Getting to use my specialized skill set to help our clients grow their businesses is both exciting as well as rewarding!

Superpower:

Creating eye-catching graphics which help to solidify brand voice and encourage customer interaction!

team member
Shelby Jordan
Operations Lead

Three most important functions:

1. Item Health, Protection, and Harm Prevention

2. Data Wrangling & Translating

3. Proactive Problem Management

Three words my teammates use to describe me:

Eager, Kind, Knowledgeable

Why I love working at OneStone:

From day one the team was so welcoming and accommodating and I knew I wanted to be apart of that. I am so excited to come in and tackle the beast that is ecommerce and doing it alongside so many amazing and knowledgeable people. Ecommerce does not have to be scary and that is why OneStone is amazing. The team takes the confusion and frustration out of onboarding, maintenance, preventive care and so much more all while having smiles on their faces!

Superpower:

Digging! In the sense of digging into issues. I love to explore anything and everything I can in order to find solutions!

team member
Spencer Theobald
Digital Content Lead

Three most important functions:

1. Digital asset strategy

2. Enhanced content development

3. Photography, design, and video creation

Three words my teammates use to describe me:

Innovative, Competitive & Driven

Why I love working at OneStone:

I love telling stories through visual content. I find it rewarding to create stunning visuals to tell the world about great brands.

Superpower:

Serving- I’m great at discovering needs and using my resourcefulness to meet them in the best way possible.

team member
Ian White
Insights Manager

Three most important functions:

1. Digging deep into client’s data to grow their business

2. Providing real and actionable insights to companies

3. Documenting processes to ensure knowledge is shared throughout the organization

Three words my teammates use to describe me:

Fun, Ready, Growing

Why I love working at OneStone:

The people. I love working with a group of passionate people who want to grow both personally and professionally. OneStone, since the beginning, has shown they want to bring on talented, teamwork-driven people committed to rowing the boat together.

Superpower:

The ability to display numbers in a manner that everyone can understand - and to interpret any vanity license plate on a car

team member
Lamia Ahmed
Ecommerce Lead

Three most important functions:

1. Developing business strategies to boost brand competitiveness and contribute to brand growth

2. Constantly learning new methods to increase market share in the ever-growing ecommerce space

3. Maintaining transparent and healthy relationships with clients to build trust to reach our shared goals

Three words my teammates use to describe me:

Eager, Supportive, Determined

Why I love working at OneStone:

The one thing that stands out is how close knit the team at OneStone is. Everyone has been so welcoming and supportive and each person is an integral part of the company. The best strategies are made when the team comes together to build off of each other’s ideas and suggestions, and that doesn’t just help the company grow, but also the people who are a part of it.

Superpower:

I can always figure out a way to get something done. Even if I have absolutely no experience with it.

team member
Namita Balani
Sr. Operations Analyst

Three most important functions:

1. Dispute Management

2. Compliance

3. Purchase Order Management

Three words my teammates use to describe me:

Inquisitive, attentive, and driven

Why I love working at OneStone:

I love being able to work with such an incredible team who constantly inspire the best out of one another and strive to excellently serve clients.

Superpower:

Memory of an elephant – being able to recall details big and small that ensures nothing slips through the cracks.

team member
Tony Hall
Advertising Lead

Three most important functions:

1. Create marketing strategies that align with our clients challenges and goals

2. Make daily, data-driven optimizations to our campaigns to ensure they are running efficiently

3. Use the tools we partner with to identify new areas of opportunity within each category

Three words my teammates use to describe me:

Analytical, Reliable, Witty

Why I love working at OneStone:

OneStone cultivates growth through relationships from the ground up. That foundation allows me to work in confidence, knowing that my team and I are in step with one another as we work to achieve our clients’ goals.

Superpower:

Asking why – I strive to understand and challenge the ‘why’ behind our systems and strategies in pursuit of healthy efficiencies.

team member
AC Sandlin
Sr Ecommerce Analyst

Three most important functions:

1. Everyday support in client-specific business plans and goals

2. Serve as the eyes and ears of the ecommerce retail market

3. Drive growth and strategy for clients

Three words my teammates use to describe me:

Diligent, Amicable, Sincere

Why I love working at OneStone:

OneStone has been built on the foundation of building and maintaining relationships. We strive to serve our clients with transparency, trust, and expertise. We also work to collaborate with each other so we never stop learning and developing. The relationships built energize me to better serve our clients in an always-changing, extremely-exciting ecommerce world.

Superpower:

Expert dog walker

team member
Jaden Starburg
Advertising Analyst

Three most important functions:

1. Everyday Ad Management

2. Execution of strategies that maximize our clients reach

3. Extending our social platform capabilities

Three words my teammates use to describe me:

Energetic, Attentive, Inquisitive

Why I love working at OneStone:

For me it’s the people that I work with and their attitudes towards what we are doing for our clients.  Being part of a team that is driven towards making each other better is incredible, and it’s plenty of fun in the process.

Superpower:

Connectivity: I can connect the dots of problems that we face and are able to create a clear picture of how to move forward.

team member
Taylor Trevizo
Written Content Lead

Three most important functions:

1. Attention to the details – a universally crucial function.

2. Acting as the internal eyes and ears for our clients to seamlessly represent their brand in the work we do.

3. Be ready to pivot! I think it’s so important to be prepared for quick-turn changes when necessary.

Three words my teammates use to describe me:

Tenacious, Dependable, Charmingly Sarcastic

Why I love working at OneStone:

I get to learn and grow in an industry I love, surrounded by an incredible group of people. From day one there was a sense of community and belonging – that’s not something you find everywhere. What’s not to love?

Superpower:

Remaining level-headed under pressure and thinking things through. Being okay with asking for time to circle back with a solid response and/or solution.

team member
Sam Griffin
Operations Analyst

Three most important functions:

1. Item Health & Product Information Management

2. Operations Projects

3. Maintaining Expertise in Designated Platform

Three words my teammates use to describe me:

Reliable, Analytical, and Approachable

Why I love working at OneStone:

OneStone is just as focused on growing its people as professionals as it is its business. Combined with a welcoming culture, this makes OneStone stand out as a great place to work and somewhere that I feel valued and fulfilled every week.

Superpower:

Visualizing Data. I’ve always been obsessed with numbers and statistics and have a knack for hearing an idea or problem and knowing the precise metric or data to use and how to show it in a way that highlights the key idea or possible solution at hand.

team member
Maria Guzman
Sr. Director of Ecommerce

Three most important functions:

1. Developing strategic growth opportunities for our client partners

2. Staying informed of ecommerce & markets trends that impact your business

3. Ensuring we are constantly providing value to our partners

Three words my teammates use to describe me:

Genuine, passionate, driven

Why I love working at OneStone:

It is an incredibly unique place where subject matter experts are learning from each other and working together to build industry leading ecommerce strategies.

Superpower:

Leveraging data to create stories and drive strategy

team member
Christina Doolan
Operations Manager

Three most important functions:

1. Lead the Resolutions team

2. Program Management

3. Process Improvement

Three words my teammates use to describe me:

Conscientious, kind, capable

Why I love working at OneStone:

I’ve been working in the e-commerce space for the past four years within online grocery retail. Before that, I managed in-store operations for 5 years.  I’m excited to lead the resolutions team and be a part of the growing operations team. I’m happy to be a part of a company that has shared responsibility in action, and happy to be in a place where we truly invest in one another and celebrate our shared successes.

Superpower:

Thinking critically, without bias, before making a decision on what’s ‘right’ or ‘best’ before moving forward.

team member
Trent Daniel
Digital Media Lead
team member
Jackie McBride
Ecommerce Analyst
team member
Mason Taulbee
Operations Analyst
team member
Lathan Gregg
Operations Intern
team member
Michael Greaves
Operations Intern
team member
Joseph Hunt
Sr. Ecommerce Lead

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