There are two realities to take into account when we build a marketing plan: 1) you have to spend to win in ecommerce – if you aren’t paying to appear on site, someone else is, and 2) ad spend can quickly get out of control – it takes a disciplined approach to ensure high visibility using strategy and technology to drive efficient spend.
We want you to get the most out of your ad spend, which is why we take intelligent, studied, direct shots vs. expensive, wide, and usually wasteful shots. We make and win bids where your spend will have the most impact, and when something isn’t working we move that money around until it produces results.
Each ad – from the keyword to the bid to the time of day – needs frequent attention, that’s why our marketing team is built in house. This is not a “set it and forget it” strategy. Our team of ad buyers create individual strategies for each client, deploying ad tactics based on their unique needs and helping them reach their goals and KPIs. Advertising is a pillar to your online business, we do all sponsored ad units in house, you don’t outsource your key pillars.
Our team specializes in Amazon Advertising, Amazon DSP, and Walmart Performance Ads. Our partnership with ad tech leader, Pacvue, gives us access to the world class optimization tools we use to support our clients’ goals, always with an emphasis on profitability. We also support managed service buys through Amazon Media Group and Walmart Media Group, Sam’s Club OMP, as well as TheHomeDepot.com, and Target.com.
Our partnership brings together Pacvue’s ecommerce technology with OneStone’s unique marketing expertise to help CPG brands increase sales and maximize growth.Melissa Burdick, President & Co-Founder
OneStone has driven explosive ecommerce growth on Amazon, Walmart, and Home Depot through top-notch business management, marketing initiatives, and partnerships.Josh Silvia, Director of Ecommerce