Securing #1 Best Seller in Mineral Water
Category: Food & Beverage
Essentia Water is a purpose-driven company with the mission to improve lives through Essentia Hydration. An all-too-common problem, Essentia wanted to captivate a saturated and competitive category: bottled water. As an added complexity, Essentia wanted to grow their market share on Amazon without taking away from sales elsewhere.
Market analysis, new item launch, marketing strategy and deployment plan, Amazon operations
OneStone Difference Makers
Market Analysis: Due to competitive pricing issues driving down overall catalog profitability, OneStone saw a need for in-depth market analysis. We created a solid, data-driven strategy to confidently launch the new SKU from the building blocks of pallet configuration to the finishing touches of advertising.
A bold launch requires a bold marketing plan. OneStone Media Group created informative & SEO enriched PDP content and then used DSP and search tactics to drive awareness, search and purchase. With a single media team controlling all storytelling and voice across all purchase experiences, demand skyrocketed.
The small details matter. While not as flashy as A+ content or advertising plans, Amazon item compliance, item load, supply chain management, pallet configuration, and margin protection all add to category profitability. Our full-service team continues to support Essentia with every step along the way.
Our partnership with Essentia Water created the #1 best seller SKU in mineral water. Essentia’s catalog profitability has increased 20% year-over-year with an overall year-over-year sales increase of 28%.
“OneStone’s Margin Protection team has recovered over six figures annually. They are true business partners and an extension of our selling organization.”
- Kent Pilkowski, VP Sales, Essentia