Walmart has recognized the need to bring together its different departments such as Walmart stores, Walmart.com, creative agencies, ad agencies, and data collection agencies to streamline their workflow and progress. They are implementing a new "One Walmart" philosophy to encourage collaboration and unity across all areas of the business. Walmart will be seeking suppliers who also value this connected approach. OneStone Media Group is positioned to provide a holistic marketing solution to support the One Walmart philosophy with its three-legged approach of PDP creative, ads, and data reporting, which sets it apart from other agencies that typically offer only two of these services. Here are 3 tactics you need to start implementing now to increase sales at Walmart:
Product Page Optimization
Creating a good product deal page on Walmart can help you to attract potential customers and increase your sales. It takes seconds for a shopper to know whether a product is relevant to their needs, and most shoppers are visual learners. If a shopper reaches the bottom of a PDP with lingering questions, the page has failed.
Here are some tips on how to create an effective product deal page on Walmart:
1. Choose a clear and eye-catching title: Your title should be descriptive, easy to understand, and attractive. It should clearly convey what your product is and what makes it special. 2. Use high-quality product images & videos: The quality of your product images is important, as they can help to showcase the product's features and benefits. Use high-resolution images that show the product from different angles and include any relevant details. 3. Provide detailed product information: Make sure to include all relevant information about the product, such as its features, specifications, and benefits. Use bullet points to highlight the key features of the product. 4. Offer a competitive price: Your deal should offer a significant discount or value proposition to entice customers to buy. Make sure your pricing is competitive with other retailers and similar products. 5. Use customer reviews and ratings: Include customer reviews and ratings on your product detail page to help build trust with potential customers. This social proof can help to increase conversions and encourage customers to buy. 6. Highlight any promotions or additional benefits: If you are offering any additional benefits, such as free shipping or a warranty, make sure to highlight these prominently on your product deal page. 7. Optimize your page for search engines: Use relevant keywords in your title and product description to help your page rank higher in search results. This can help potential customers to find your product more easily.
By following these tips, you can create an effective product detail page on Walmart that attracts potential customers, builds trust, and drives sales.
Why is a good product detail page on Walmart necessary to increase sales in brick and mortar stores? A good product detail page on Walmart can help increase sales in brick and mortar stores by increasing visibility, building customer confidence, improving the customer experience, and providing a competitive advantage. First, a well-designed and optimized product detail page can increase the visibility of your product to potential customers. This creates awareness and interest in your product, leading to increased foot traffic in store. Customers who have researched your product online may be more likely to make a purchase in-store, as they have already familiarized themselves with the features, benefits, and pricing. Next, improved customer experience: By providing customers with a comprehensive and detailed product page, you can improve their overall shopping experience. This can create a positive impression of your brand and lead to increased loyalty and repeat business. Finally is your competitive advantage: If your product detail page is well-designed and optimized, it can give you a competitive advantage over other similar products in-store.
Walmart Connect Navigation
Using Walmart Connect in your strategy is a powerful way to increase your brand visibility, drive traffic to your product detail page, and ultimately increase sales. Here are some tips on how to use Walmart Connect in your strategy:
Identify your target audience: Use Walmart Connect's targeting capabilities to identify your target audience based on demographics, interests, and behaviors. This will help ensure that your ads are shown to the right people, maximizing their effectiveness.
Set clear goals: Before launching a campaign on Walmart Connect, set clear goals for what you want to achieve. This could be increasing brand awareness, driving traffic to your product detail page, or increasing sales. By setting clear goals, you can measure the success of your campaign and make data-driven decisions.
Create compelling ad content: Use eye-catching visuals and engaging copy to create ads that stand out and grab customers' attention. Use your brand messaging and key selling points to reinforce the benefits of your product and encourage customers to take action.
Monitor and optimize your campaign: Regularly monitor the performance of your Walmart Connect campaign and make adjustments as needed. This could include tweaking targeting parameters, adjusting ad content, or increasing/decreasing ad spend.
Leverage Walmart's data: Use Walmart's data on customer behavior and preferences to inform your targeting and ad content. This can help ensure that your ads are relevant and appealing to Walmart's customers.
By using Walmart Connect in your strategy, you can reach Walmart's large customer base and drive more sales for your business. However, it's important to remember that Walmart Connect is just one part of a larger marketing strategy, and should be used in conjunction with other tactics.
Walmart Merchant Satisfaction
Using data from your online sales to tell a compelling story about why your product should be in the brick and mortar store at Walmart can be a powerful way to persuade the Walmart merchant and increase your chances of getting your product on the shelves in store. Here are some tips on how to do this:
1. Analyze your online sales data: Review your online sales data to identify trends and patterns that can help you make a case for your product. Look at metrics such as sales volume, revenue, conversion rate, and customer feedback. 2. Identify your target audience: Determine who your target audience is and what their preferences and behaviors are. Use this information to identify which Walmart store locations and departments would be the best fit for your product. 3. Highlight customer feedback: Share customer feedback and reviews from your online sales data to show that your product is well-received by customers. Use positive feedback to reinforce the benefits of your product and address any potential concerns or objections. 4. Highlight key selling points: Use your online sales data to highlight key selling points of your product, such as its unique features, competitive pricing, or high-quality materials. Emphasize how your product stands out from other similar products and why it would be a good fit for Walmart's brick and mortar stores. 5. Provide data-backed projections: Use your online sales data to provide data-backed projections on how your product might perform in Walmart's brick and mortar stores. Use historical data to estimate potential sales volume and revenue, and make a case for why Walmart should invest in stocking your product.
To learn more about how OneStone aligns with One Walmart, view our Walmart Connect Playbook.